AI Meets Ancient Wisdom: MyNaksh Raises ₹7.5 Crore for AI-Powered Astrology

The intersection of artificial intelligence and traditional astrology has attracted significant venture capital attention, with MyNaksh securing ₹7.5 crore in pre-seed funding led by Eximius Ventures and Gemba Capital. This funding round represents one of the largest pre-seed investments in India's expanding online astrology sector.

Innovative Approach to Traditional Practice

Founded by Nitesh Salvi, Devaang Agarwalla, Gaurav Mohta, and Piyush Nagle, MyNaksh employs an AI-first, human-in-the-loop methodology that distinguishes it from established competitors like Astrotalk, AstroSage, and Click Astro. The platform combines machine learning algorithms with access to professional astrologers, creating personalized guidance that evolves based on user interactions and life context.

The startup's business model centers on subscription-based personalized astrology guides supplemented by paid consultations with human experts. This hybrid approach addresses both the scalability challenges of traditional astrology services and the trust concerns associated with purely automated predictions.

Market Opportunity and Positioning

India's online astrology market, valued at approximately $163 million and growing at 49% annually, presents substantial opportunities for technology-driven innovation. MyNaksh positions itself to capture market share by restoring astrology's credibility as a culturally rooted tool for self-awareness and personal growth.

The platform's AI continuously learns from user behavior, delivering increasingly relevant predictions while human astrologers provide depth, authenticity, and cultural context that purely technological solutions cannot replicate.

Investment and Growth Plans

Preeti Sampat, Partner at Eximius Ventures, highlighted faith-tech as a large, under-innovated category, emphasizing MyNaksh's strong product judgment and practical personalization approach. The fresh capital will accelerate product development, enhance AI personalization capabilities, and strengthen the platform's market position.

The funding also includes participation from Infinyte Club and several angel investors, reflecting broad confidence in the startup's approach to modernizing traditional astrology services through technology integration.